Monday, February 25, 2008

Cebu Advertising Agency: Paperbag Concepts

Paperbag Advertising agency is the recent company I just had an interview with. Their company is the new breed of advertising staff which is composed of young and dynamic staff from different fields of profession. I guess it isn't true that if you take up a diploma for computer engineering, that you're going to be a in a computer company. When you have a passion for something and when you find it. It's going to catch up with you and always go with the profession in which you are happy with.

I've asked questions about this new AD AGENCY here in Cebu. Here they are;

WHAT DO YOU KNOW ABOUT ADVERTISING and MARKET COMMUNICATIONS?

Paperbag Concepts is the "new kid in the block" that will provide for all advertising, promotions and marketing related needs of companies looking to penetrate and or expand in Visayas and Mindanao. It recognizes its newness in the industry and respects the competitors that had long ago established their respective names in the Visayas and Mindanao regions (specifically in Cebu). It aims to prove of its competitiveness in all areas of advertising and marketing. It is not bounded by corporate rules but by mutual respect between its employer and employees. It armed itself with very young advertising and marketing professionals excelling in the different fields of the industry. It is humble in its beginnings. It is the Agency that will listen to small or big business of the said regions.

            Wanting to start with a basic beginning, it aimed to provide design services and slowly incorporate the other services that will make it a FULL house advertising and marketing agency.  However, the first project set the trend for Paperbag Concepts. Established in May 2006, Paperbag Concepts Advertising and Marketing Agency started the ball by providing branding and graphic design services to Wealthbank, a member of the Metro Gaisano Group.

            In the span of ten (10) months, the company journeyed an overwhelming experience in the areas of events management, marketing campaign, advertising campaign, production services, media buying and placement, branding, manpower services and graphic designs.

            Although the financial aspect suffered at a great loss from hiring and coordinating with the wrong people and non payment of two clients with heavy capital invested projects, it persisted to bounce back by aggressively arming itself with the key people necessary to make a strong foundation of a full house advertising and marketing agency.

            Referral from current clients, media partners and suppliers is currently the only means of boosting the sales growth and business development of the Agency.

WHAT BRANDS HAVE YOU SERVED?

-          VIRGINIA FOOD INCORPORATION

-          ISLAND PAINTS CEBU

-          CASTLE PEAK HOTEL

-          WEALTH BANK

-          SIKNOY RESTAURANT

IS YOUR BRAND POPULARITY GOING UP OR DOWN?

            Of course, it is imperative that the performance of an advertising campaign should be measured, monitored, interpreted and most importantly, acted upon. Do we need to be more aggressive or more strategic? Do we need to reinforce our message or change it altogether? Do we need to make more noise or go stealth? We will tackle these kinds of questions for you.

 It makes or breaks your brand. We are Paperbag Concepts and we can help you.

WHAT TOOLS DO YOU HAVE TO OFFER TO THE PUBLIC AND BIG NAME COMPANIES?

-          Graphic Design

-          Market Communications

-          Copywriting

-          Production

-          Event Organizer

-          Promotions Management

-          Public Relations-Convention and Exhibit Management

If you have any inquiries about strengthening your brand, they'll be glad to give you insights and strategies to help you. They reach out to your needs.

PAPER BAG CONCEPTS –"CREATIVITY AT PLAY'

Unit 205, Krizia Building, Gorordo Avenue, Cebu City 6000

Tel. (032) 232 7648  Fax: (032) 232-7649  Mobile: 0918-9195422

EMAIL: Myra_h@paperbagconcepts.com


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